Thursday 16 April 2015

Evaluation Question 4: How did you use media technologies in the construction and research, planning and evaluation stages

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Final Music Video

Final Website

http://ezmak1.wix.com/ezmak2

This is a link to my groups final website. We believe that it commits to many conventions to our urban genre that we have chosen. We have taken a lot of conventions mainly from hip hop and rap genres as I analysed hip hop/rap artist websites which I used a lot of ideas from them. For example Waka Flocka and B.O.B.  
We've added links to social media and was able to add in our groups music video. All the photos in the Websites were taken by our group. We chose these photos because they fit to our product genre. 

Tuesday 14 April 2015

Digipak Final Product




This is our final Digipak. We like this version a lot better, this is because it is consistent throughout, this is due to there being a reoccouring theme within each of the covers. We used the photos from the outside photoshoot in each of the covers to be able to utilise the brick background, we feel this allowed a sense of continuity within the digipak. Also the font is consistent throughout using the same font for everything rather than using different fonts within certain parts. The colours on this version of the digipak is a lot better than the previous, we can see that the colours are a lot more brighter and vivid. As opposed to the previous digipak where it had very flat colours and was dark. This version also uses the money image more conservatively as it is only slightly visible and isn't used in a cheesy way.

Digipak Preliminary Final Product

This is the first Final Digipak product. However due to our group discussion we decided that we wanted to change this quite heavily. We felt that it wasn't as well edited as we would have liked the back cover to be changed and edited to look more professionally done. The font was different on all of the covers, this doesn't create a sense of identity of the brand that we could have. We felt that it seemed quite rushed and was an over use of money within some of the covers. Therefore we wanted to clean it up and create a sense of identity.

Friday 3 April 2015

Creating the website #14


Update: I created a smaller banner which enforces a sense of continuity between my pages, i did this by keeping a similar background but making the words 'ez mak' the main image.
I also added more photos to the photo page gallery. As I mentioned in the last update, Wix has a weird automatic photo cropping system for the galleries and resizes the images automatically, however because this is the photo gallery I still used most of the photos we took in the photo shoot and if people would like to see the full image they can just click on them.
Next I hope to do a audience feedback to finalise my website.

Creating the website #13


Update: After a photoshoot i was able to finally change a few things to the website. I changed the main homepage banner at the top but still kept the same kind of colour scheme, I was able to co-ordinate with my group sucessfully to discuss what font to use and ended up using one called 'Phosphate' which was a stock font in photoshop. We believe it does the job and has the sharp gritty kind of look we were looking for. I was also able to add more photos to the homepage gallery, however because the images were so big, some of the photos do not come up well due to Wix's fixed cropping of how the photos show, I had to use the photos that fit right and discard some of the others.
Next I hope to be able to create a smaller banner with just the 'EZ Mak' words to create continuity between pages.